Topic Area
Refer to your topic area in one way consistently throughout
The topic area defines the general subject area, for readers who want to know if the paper is in their area of interest. Even if the title gives it, state the topic again early. Never assume, as authors familiar with their topic can do, that the topic is obvious. It is never so obvious that you don't need to state it. Choose one topic, and use consistent words to refer to it throughout the publication, e. g. technology acceptance, technology diffusion and technology evaluation are different topics with different target audiences. Don't use different terms to refer to the same thing in an interchangeable way just for "variety". Academics dislike this because topics can "morph" or change into something else as the paper processes, e. g. a thesis that began with the topic as technology evaluation (of existing products) in the literature review, then gathered technology market research (of potential products) data for the method and results. Keep topic theme and terms consistent throughout to avoid such problems.
Tags: Well Written, Introduction
Example(s)
(Use a descriptive name, e. g. "ITExample". Or click on an existing collection and edit it.)