Question Design

Design questions to be understandable, unambiguous, unbiased, answerable and inoffensive

Good questions reduce error variance (when subjects just "tick the boxes" to finish the questions). Good questions engage and are:

  1. Understandable, e. g. simple words and grammar mean it is easy to understand,

  2. Unambiguous, e. g. don't use double-barreled questions,like "Do you enjoy and benefit from this web site?"

  3. Unbiased, e. g. a question phrased "Don't you agree that ...?" is biased, A question can be stated in both negative and positive ways to avoid a "Yea saying" subject bias.

  4. Answerable, e. g. an ordinary person may not know "How good is the national budget?"

  5. Inoffensive, e. g. some may not answer rude questions.


Tags: Valid, Quantitative, Method

Example(s)

(Use a descriptive name, e. g. "ITExample". Or click on an existing collection and edit it.)

MyWiki: Element/QuestionDesign (last edited 2008-11-13 04:23:50 by GuyKloss)